Niro Nirmalan

Digital Marketing Jedi —|————–

Archive for the category “Viral Marketing”

24 Jun 2009

UK's 8 best Viral videos

T-mobile dance viral

T-mobile dance viral

Of 27 shortlisted entries, UK agencies received 8 shortlists in the viral marketing categories at the Cannes Cyber Lions 2009.  Needless to say the judges at Cannes went down the traditional advertising route and completely overlooked viral emails, gifs, games e.t.c shortlisting only viral videos. Regardless, even if the videos below may not be the best UK Viral Marketing campaign, they definitely are up there as the best Viral videos so far this past year.

Dance for T-Mobile by Saatchi & Saatchi

http://www.youtube.com/v/VQ3d3KigPQM&hl=en&fs=1&

Cut for Women’s Aid by Grey London

http://www.youtube.com/v/odVQ_IJvR_A&hl=en&fs=1&

Diesel XXX SFW for Diesel by The Viral Factory

http://www.youtube.com/v/B3pXzpfqFxI&hl=en&fs=1&

Laughter Chain for Skype by The Viral Factory

http://www.youtube.com/v/p32OC97aNqc&hl=en&fs=1&

Whodunnit for Transport for London by WCRS

http://www.youtube.com/v/besDBr0bCWA&hl=en&fs=1&

Happy Christmas from AKQA

http://www.youtube.com/v/FgBUqJzgvBo&hl=en&fs=1&

Unboxing for Samsung Mobile by The Viral Factory

http://www.youtube.com/v/QQlzX7EyIwU&hl=en&fs=1&

Extreme Sheep LED Art for Samsung LED TVs by The Viral Factory

http://www.youtube.com/v/D2FX9rviEhw&hl=en&fs=1&

Posted in Digital Marketing, Viral Marketing and tagged , , , , | Leave a Comment
24 Jun 2009

A brilliant Twitter viral campaign to fix Outlook 2010

As many of you have noticed  Outlook 2010 is the number one trended topic on twitter today. It begs to question why so many people would get excited about a beta version of a Microsoft office application. Yes geeks like me have had a hissy fit about the functionality of Oulook 2010′s rendering engine, but surely that cant make it a trending topic or can it?

It looks like Microsoft have really pissed of the designer and the web standards community. The Email Standards Project, Campaign Monitor and Newism have set up the website Fixoutlook.org to gather as many Re-Tweets as possible to show everyone’s disapproval of the rendering engine to the Microsoft Outlook dev team.

The site displays the avatars of everyone who has fixoutlook.org in their tweets as the background of the site. I guess this is one of the reasons why it is a trending topic as individuals who have no interest in the subject try to get their image/avi up on Fixoutlook.org

The campaign is now clearly viral with over 11,000 tweets within a few hours of the site going up, well done to all those involved in the campaign. Very remarkable indeed.

fixoutlook.org

fixoutlook.org

Posted in Digital Marketing, Email Marketing, Viral Marketing and tagged , , | Leave a Comment

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